WVKO Sucks at Math

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December 18, 2012 by Ish

In a post today at NiceDeb, we learn the “sad” fate of WVKO am 1580, a progressive talk radio station in Ohio. Which claims it will soon cease operations because of a lack of support from the Obama re-election campaign and greedy local businessmen.

Follow the link for the whole sad press release… Not “sad” in the sense that I am sorrow to see the lights go out at WKVO, but “sad” in the sense that they have a pathetic grasp on the way the real world works. You know, the one where numbers are a good way to tell if one thing is bigger than the other.

A quick excerpt from the radio station’s Dear John letter:

Also, a number of advertisers who supported the station in the past chose to turn their backs on us this time. I can’t say why, since they would not return our calls.

Did you get that? Advertisers who did business with them in the past stopped doing so, and the operators of the radio station have no idea why. For the love of Guglielmo Marconi, man, did you never work for any other radio station before Prvada AM or whatever your station was called. You’re making me steal a photo meme from another blog man:

Or maybe you made him giggle.  It's hard to tell with the undead.

Radio stations exist to sell advertising. Your advertisers gave your ass their money because they wanted you to run ads that would get asses into their stores, they wanted to spend money on you to get more money from your listeners. They didn’t care about your hippy-dippy weatherman, your hippy-dippy news analysis, or your Weatherman presidential candidate. The advertisers looked at the numbers. They saw that the ones they wanted to be bigger were smaller, the ones they wanted to be small were big. So they stopped buying your product.


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